Brand Reaction

So how long do you think it takes for a brand to sublimanlly place a positive image of themselves in your head? 1mn? 30 seconds? Guess again! Just 4 seconds!

Psycholigists Robert Zajonc where exposed two groups of non-Chinese-speaking subjects to a series of five Chinese ideographs; one group received five exposures to the symbols, while the other group just got one. In all cases, the exposures lasted only five milliseconds or less, too fast to be processed consciously. Then, Zajonc showed the subjects a larger group of images which included the original set as well as new ideographs and other symbols. The subjects were allowed to view the images for a full second, more than enough time to be conscious of seeing them, and asked how much they liked each one. The subjects who received five subliminal exposures to an ideograph liked it much better than the subjects who had seen it only once. (Oddly, the high exposure group generally rated other images as more likable and and were in a measurably happier mood, too.) The conclusion was that the presence of familiar things, even when we are unaware of the exposure, makes us feel better.

This basically means you can view an image for a second over and over again and associate positive feelings with it due to a sense of familiarity. You don't even have to be aware that you were exposed to the image!  Hmmm makes you think, are things being flashed in commercials?

The next generation of human branding: Twitter

For those of us who aren't famous twitter was just another means of us communicating and expressing ourselves with friends. For the rich, famous, and powerful twitter meant one thing FREE PUBLICITY! Twitter brings so much attention to celebrities that they no longer have to sale stories to various magazines just to get some shine.

So what does this mean to the world of human branding? How has it impacted it?  Well it depends on the celebrity and how good of a publicist they have. Some celebrities actually ruin their brand on twitter by going in on fans or partaking in silly rampages. Others boost their brands and use it as a platform to promote their latest projects.

Take Lady Gaga for example: twitter.com/ladygaga
She uses her twitter to promote charities, solidify her "bad girl" image, and of course state her originally outlandish opinions.

If you were a twitter crazed celeb how would your tweets affect your brand? Just a little something to ponder.....

Dad Jeans

When I first heard about the "Dad Jeans" slogan I couldn't stop laughing, the plain stitch blue jeans that middle aged men wear. The jeans itself symbolizes father, tired, DAD Lol. How and why does these jeans have a comical stereotype on them. Its almost seen as embarrassing to be worn by anyone who isn't a father. The jeans itself is a fashionable NO...NO...NO!! Have you seen these worn before?

What you think of the Jeans?

Red Carpet Showdown

Every year the Grammy's and the Oscars have a Red Carpet event, before the ceremony. Paparazzi and rapid camera flashes are going, and all the while the ceremony seems to shift from celebrating the event, and focusing on the outfits the celebrities wear. Women Celebrities seem to be the main focus, whats notably fashion, what is risky, and what is just AWFUL.
For years now the "E" channel and many more tabloids and tv stations have filmed a whats known as "Fashion Police" to celebrities and what they wear. Celebrities know they are being critiqued so there outfits are usually expensive and risky...anything from sexy, ugly, flamboyant, or just bizarre to say the least.
I guess its up to anyone to define what category of appeal the celebrities display in their wardrobe. Do you think they should be fashionably critiqued? I don't know, but i think of Lady Gaga and yeah i think her outfits are bizarre to say the least, but it also fits her public persona as well. Just creating more attention for herself. Does "attention" play a role in these celebrities choices in what they decide to wear? I think so.

Whats up with Reebok??

Ok so whats the deal with the sporting brand Reebok? Reebok has been around for several years and for a while was a lead sporting brand. For years the NFL has been a proud sponsor of the brand Reebok.
Just recently NFL jersey's such as the Denver Broncos and several others are releasing contracts withreebok and going with the ever most popular "NIKE" brand I wonder why??

Several major contracts have been done to several star athletes to represent Reebok, and its hanging on a thread compared to other major sporting brands, such as Nike, Adidas, Under Armour.. Most recently is the new commercials with NFL star Chad Ochocinco who displays the "Boing" edition reeboks. This is a step in the direction to compete with the other top brands.
Do you guys feel like there is any hope for them? What do you think of Reebok shoes as a brand ?

Does the brand of a car represent the quality and cost?

Cars is big on brand Reputation. Reputation for cars are key to its success, some car names once you hear them you scream EXPENSIVE... is their some cars that have established their popularity through simply the name and brand of their car? How rare it is? How much it cost? ---How much does the brand influence cars success.
I wonder if different types of celebrities that represent a car make a difference to the consumer world?? hmmmm.... What do you think when you see certain brand of cars?